SMALL BUSINESS SEO
BEGINNER’s BATTLE PLAN FOR KEYWORD RESEARCH
Neel Sarode, Chief of Marketing, MSM
16 April 2018
Look, I know this whole SEO thing can be a bit daunting at times.
When you’re a small business owner, you already have so much on your plate to worry about, and time-consuming activities like learning keyword can be quite a pain!

Lucky for you, I created this Beginner’s guide to keyword research in the absolute simplest form possible.

I will provide you with the resources (mainly Google!) that you’ll need to get started, and started QUICK.

Market share media
Let’s get started on your battle plan.
“If you look at what you have in life, you’ll always have more”

– oprah winfrey

WHY DO YOU NEED A BATTLEPLAN?

When a commander of an army storms into battle, wishing to win the long-fought war for his country, does he do so with no plan? Does he improvise? Does he fight the battle “on the fly?”

No, of course not!

Only a foolish commander would rush into the heat of battle with no plan.

The same goes for your SEO for your small business!

You need to make sure you have a strategy and battle plan set up, so that you can ensure your site get’s the best results possible, allowing you to live a more free life while owning a more empowered business.

WHAT’S YOUR KEYWORD?

Ask yourself the following question:

“What’s the top keyword for my service / product?”

A plumber might say “Plumber” or “Plumbing service”
A dentist might say “Dentist” or “Dental Services”
A doctor might say “Doctor” or “Medical Services”

This should be very easy to figure out! Once you’ve got it, write it down.

Step-By-Step Instructions

 

1. Type in your main keyword that you chose into the search bar on Google Trends

2. Specify the location of the traffic to the country you’re located in

3. Set the time frame. Anywhere from 1-5 years is good, with a
larger area having a smaller time frame and a smaller area having a larger time frame!

4. Scroll to bottom right of the results. You should see a section called “Related Queries”

5. Change the dropdown to “Top” to the right of the Related Queries title

6. You will be given 25 suggestions. Download these keywords as a CSV file and open them up on excel, or copy and paste them one by one onto an excel sheet!

These related queries are “suggestions” that Google shows as the top related searches to the main keyword you originally chose.

This function will allow you to get 25 more keywords related to the input keyword.

BACK TO BASICs

Next, we’re gonna go to a very familiar place. Take yourself back to the mothership: Google

Now, we are going to do a simple Google Search! Let’s take one of the 25 terms that came up from Google Trends. (on your excel sheet)

Let’s say I chose “Plumber” and one of my related queries was “Plumber near me”

Next, type that related query into Google and do a simple search.

Go allllll the way to the bottom till you see “Searches related to [your keyword]”

So for me it says “Searches related to plumber near me”

Now you can copy and paste these suggested terms to your excel sheet as well!

As you can see, Google automatically showed me what people are searching for that is most closely related to “Plumber near me”.

Now, for the cool part..

You can REPEAT this entire process by simply clicking on any of those related searches that show up! This will show a Google Search of that term you clicked itself.

Now if you go down to the bottom again, you can find 8 MORE related searches, allowing you to infinitely fill up your excel sheet with useful keywords. (the below example I clicked “Plumber near me free estimate”)

EXTRA RESOURCES

I’ve listed a few other self-explanatory resources you can use to do even further keyword research below:

Ubersuggest.io (my favorite)

Google Adwords Keyword

Google Search Console

You can then use these keywords to build content around as well as optimize your current content!

For example, I now know that people are searching “Free Estimates Plumbing Repairs”.

That gives me a reason to create a page that offers free estimates for people who need plumbing repairs, allowing me to become the solution to their problem.

 

COMING TO A CLOSE

I must make something very clear before I end this article!

A HUGE mistake that beginners make is only doing SEO research once… As time goes on, trends and keywords change! It’s important to do this often so you keep your site at the peak performance you can.

SEO should be an on-going and evolving process, and should not be taken lightly! You should re-evaluate old keywords and always find new keywords.

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